Is Music for free really a good idea?
Last week we blogged about giving away music as a promotional tool for artists.
We’re further writing about this because it’s becoming common practice. What is all this talk about just giving it away? Well, typically, artists who give away their music generally generate more income than those who don’t. Why? Simple, the general population loves free stuff! Once given a free CD, the consumer listens to it, likes it, and tells a friend. That friend then tells another friend, and so on and so forth. Exposure.
It’s all a part of the number one rule of music business, one that the record industry has forgotten: Hear, Like, Buy. In that order exactly.
Circulating free CDs allows the artist to reach a broader audience, creating a fan base, eventually resulting in sales and popularity! But it isn’t just the music industry that utilizes the “freebie” marketing strategy. Television can be live streamed on the Internet. Movies, music, video games; you name it, the Internet has it. A man by the name of Chris Anderson of the Wall Street Journal is convinced that people will pay to listen to live streamed music from their iPhones. Why? Well, if there is an application for the iPhone a consumer must purchase to listen to live streamed music, most consumers will do it. A growing number of people depend on their iPhones for all sorts of things, including the Internet. So, what does this mean for the general artist? What exactly are your rights? How do you protect your slice of the apple pie?
At Pro Soul, We help our artists build a growing audience, earn income even when giving music away, and avoid costly mistakes without giving up any of the rights to their music.