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Booklet deals – the Monetization of Mimi?

mariah_careyIs matching bands to brands with advertising on CD booklets a well thought out campaign to hedge the downturn in record sales?

Hypebot.com fueled a debate and asked its readers whether Mariah Carey’s “Memoirs of an Imperfect Angel” released on Sept. 15 – should include as part of Ms. Carey’s Album packaging a 34-page mini magazine, with ads from Elizabeth Arden, Angel Champagne, Carmen Steffen’s, Le Métier de Beauté and the Bahamas Board of Tourism?

Is this a questionable practice? Is the corporate cog digging music even deeper into the dark pit of advertising? Is the musician’s art being vandalized by the addition of paid sponsor ads littering the CD booklet alongside the liner notes and lyrics? Or, will this brainstorm idea makeup for lost revenue – and as one reader commented: “I see a trend here….. free = comes with ads, no matter how you slice it. I’m okay with that if it keeps the music free. We’ve had it good for too long and I’m not against getting the Artists paid.”

No doubt, corporate Mariah is getting paid, but alas so will “Mimi” – and if paid ads could help the independent artist pay for marketing, producing, and retailing their music, it might be a very interesting and useful concept. Again, time will tell.

Mariah Carey’s CD is gaining attention not only because of the ad controversy, but seems her beef with Eminem is heating up again. After the video for Obsessed featured Carey dressed as a deranged stalker and word has it was meant to portray Eminem – the rapper came back with a heated rush track “The Warning” – and if you’ve followed any of the music gossip out there, you’ve heard the whole story. This is buzz, the best in Viral Marketing – all publicity is good publicity, and the beef is brewing nicely between two of music’s biggest hitters: at the exact precise moment in anticipation of the CD launch!

Image source: www.topnews.in/people/mariah-carey

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