Beck’s new album – released only as sheet music
Many have often said that these days in the music industry, innovation and creative marketing thrives.
Well the upcoming Beck release is a great, new example of that.
Beck will release his latest musical work only as sheet music for purchase in a beautiful package that measures 9.5” x 12.5” with 108 pages comprising 20 individual full-color song booklets—18 featuring original lyrics, and 2 instrumentals—with covers from more than a dozen different artists..
Going back to the olden days of how the commercial music industry started in Tin Pan Alley, NY, Beck has invited his fans to ‘bring the songs to life’ the way they envision them and share with the world.
Imagine the free promotion this will create for Becks music! The potential uses and ideas are endless, musically and promotionally.
Imagine musicians trying to create ‘THE’ ultimate interpretation of Becks music, or being chosen as the version Beck decides to perform at his next concert!
It’s a great, modern idea that is perfect for the ‘user-generated’ sharing based culture we live in.
And you will no doubt see many more (aging, famous) artists run with this.
Read more about Backs new album here.
Tags: album, beck, music, music promotion, score, sheet music, song reader