Pro Soul officially launches in Beijing, China

china Music Business prosoul.com Record Label
Date 16 July 2012

Chinese flag We’re excited to officially announce something we’ve been working on for over 2 years now, launching Pro Soul Alliance in China.
China is a huge, emerging market for the music industry, but currently in it’s infancy, and immature. Professional assistance is desperately needed due to crippling discouragement for artists attributed to the pervasive downloading of music. There is also a huge lack of ‘official’ presence for foreign artists who are becoming very popular in China. That means huge opportunity for those willing to support, develop and nurture this challenging market.

At the end of 2011, We announced a new world class recording and production studio in Beijing as our first step. Now we are offering promotion, marketing, sales and distribution both within China and outside to our existing artists and Chinese artists through our local office in Beijing. Unlike other companies offering music services in China, we are based within China, and our local office is staffed with bilingual locals who know the market and culture, and have experience working with Chinese and international artists here.
Our company has been legally registered as a Wholly Foreign Owned Enterprise in China under the name ‘敬真堂(北京)文化咨询有限公司’ Which translates to ‘Respect Truth (Beijing) Culture Consultancy Co. Ltd.’ (This was as close as we could get to our english name given the language and cultural differences. We kind of like how depending on the translation of our Chinese name, it can mean ‘Church of Truth’)

Because China is a complex and daunting market for a foreign company, we are starting out with the following basic range of services:

For Chinese artists:

  • Focusing on getting Chinese artists who are ready exposure internationally
  • Getting international distribution and sales for Chinese music (iTunes, Spotify, Nokia)
  • Promotion and marketing for Chinese artists overseas by connecting with interested markets and fans

For International Artists:

  • Digital distribution for international artists in China (including essential mobile stores China Mobile, Unicom, Telecom)
  • Promotion and marketing in China focusing on key social networking sites like Weibo, Douban, Youku
  • Collaboration with Chinese artists and recording traditional Chinese instruments with local professionals

As we continue researching the industry and experimenting with new techniques for promotion and marketing music in China, we will also be offering licensing for Chinese music internationally in Film, TV, and online, expanding their revenue sources. We will also assist Chinese artists who are ready create their own business and develop music career in China to maximize their profit and control. Of course we will also be able to assist international artists book shows and organize tours in China in future.

We have already begun assisting international artists Elika Mahony, and Hart as well as Chinese artist Abominati get exposure in China.

You can sign up right now for promotion, marketing and  distribution in China with the ‘Professional Artist Management and Consulting Asia’ option on our Get Started page.
For artists within China, we have a new website entirely in Chinese with a helpful blog focused on the local market.

For more information, please contact our China artist services manager BeiBei Lei

Watch for our next post with more about why China is an important market backed up by the latest statistics.

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Latest comments

  • Dave Matthews 5 years ago

    This is great news, I’ve been a part of the music scene in Suzhou (Jiangsu province, 30 mins from Shanghai), for more than 5 years, when I came here there wasn’t many places to play or bands or musicians in general. Now there’s an abundance of great live venues, and loads of bands, both Chinese and International. Plenty of acts that are really worth Pro Soul checking out and promoting. I play in one of Suzhou’s top bands, The Surging Waves, we’ve just released an album of eclectic, original material, and we could really use some help with promotion, and gigs outside Suzhou and Shanghai. Check out our album at
    http://surgingwaves.bandcamp.com/

  • prosoul 5 years ago

    Thanks Dave, this is why we’re doing this in China!
    There is a real lack of world class production and promotion options that are to western standards.
    We will definitely check out your music.