Building a successful career in music on your own terms and with your own two hands is a difficult task – the business side and the art of self promotion, may rain on the “rockstar” parade.
Your reaction may be – is it all worth it?
Another successful example of the wonders of social media and the marketing genius behind a talented DIY (Do It Yourself) artist, describes Imogen Heap as she tweeted us through the 2 years leading up to the release of Ellipse. Yes, she has a major record label, and when she began promoting Ellipse she already had a committed fan base – a host of films and TV shows featuring her music. But with Ellipse Heap has expanded her reach exponentially thanks to her determination. She refinanced her house to fund recording, and with over 1 million twitter followers, she communicates constantly with her fans. ” I’ve been tweeting about making my new album, Ellipse (out 24th Aug). Now… I guess I’ll be tweeting about how it gets from my studio to your ears.”
Using Twitter to allow her fans a glimpse into the world of a “rockstar” with a few lines of text en route to a Berlin airport, or while preparing for a video shoot - responding fans RT or reply, just as friends would, and as the relationship grows – so grows the fan base and eventually trickle through revenue.
So, is it all worth it – considering the artist/fan relationship is the “expected” in today’s music marketplace and that relationship also takes a lot of time and energy to maintain – and with every successful relationship, takes time to nurture? Being ‘all about the music’ is being about your career, and there are many other responsibilities vying for your attention. Depending how deeply you feel your passion, and what sacrifices you’re willing to surrender in order to manifest a dream into reality – is the hard work, commitment and dedication really worth it – time will tell. Join as many music networking sites as you possibly can, and build your Twitter profile, and may be the most important in your arsenal of social media tools.
And if you need a hand, don’t forget – There is professional help, that’s what we’re here for!