Youtube’s partner program has made some musicians realise that being active on Youtube can bring some real income. Here’s how it works and what you need to do to make money with it:
Posts Tagged ‘video’
Is matching bands to brands with advertising on CD booklets a well thought out campaign to hedge the downturn in record sales?
Hypebot.com fueled a debate and asked its readers whether Mariah Carey’s “Memoirs of an Imperfect Angel” released on Sept. 15 – should include as part of Ms. Carey’s Album packaging a 34-page mini magazine, with ads from Elizabeth Arden, Angel Champagne, Carmen Steffen’s, Le Métier de Beauté and the Bahamas Board of Tourism?
Is this a questionable practice? Is the corporate cog digging music even deeper into the dark pit of advertising? Is the musician’s art being vandalized by the addition of paid sponsor ads littering the CD booklet alongside the liner notes and lyrics? Or, will this brainstorm idea makeup for lost revenue – and as one reader commented: “I see a trend here….. free = comes with ads, no matter how you slice it. I’m okay with that if it keeps the music free. We’ve had it good for too long and I’m not against getting the Artists paid.”
No doubt, corporate Mariah is getting paid, but alas so will “Mimi” – and if paid ads could help the independent artist pay for marketing, producing, and retailing their music, it might be a very interesting and useful concept. Again, time will tell.
Mariah Carey’s CD is gaining attention not only because of the ad controversy, but seems her beef with Eminem is heating up again. After the video for Obsessed featured Carey dressed as a deranged stalker and word has it was meant to portray Eminem – the rapper came back with a heated rush track “The Warning” – and if you’ve followed any of the music gossip out there, you’ve heard the whole story. This is buzz, the best in Viral Marketing – all publicity is good publicity, and the beef is brewing nicely between two of music’s biggest hitters: at the exact precise moment in anticipation of the CD launch!
Image source: www.topnews.in/people/mariah-carey
The Google owned video sharing site YouTube is blocking the UK from accessing music videos on their site after negotiations with the country’s Performing Right Society (PRS) for Music failed. A statement from the owners of YouTube reads:
“Our previous license from PRS for Music has expired, and we’ve been unable so far to come to an agreement to renew it on terms that are economically sustainable for us. There are two obstacles in these negotiations: prohibitive licensing fees and lack of transparency. We value the creativity of musicians and songwriters and have worked hard with rights-holders to generate significant online revenue for them and to respect copyright. But PRS is now asking us to pay many, many times more for our license than before.”
The YouTube statement continued: “The costs are simply prohibitive for us–under PRS’ proposed terms we would lose significant amounts of money with every playback. In addition, PRS is unwilling to tell us what songs are included in the license they can provide so that we can identify those works on YouTube–that’s like asking a consumer to buy a blank CD without knowing what musicians are on it.”
PRS is claiming that the owners of Google are not willing to pay enough for licensing fees. In fact, PRS is outraged that the owners of Google would “neglect” artists and songwriters in this way. A report from the BBC states the changes were to take effect March 9, 2009.
YouTube pays a licence to the PRS which covers the streaming of music videos from three of the four major music labels and many independent labels.
Last week, PRS music, likely realising how many millions of dollars they are losing due to their stubborness, agreed to half their royalty rates from youtube. Smart move considering the site contributed 40 percent of PRS members’ plays!
I wonder if anyone will ever come up with an accurate analysis of just how much money artists with major representation are losing due to the lack of foresight the big music corporations have regarding the internet? It’s no wonder major artists managers are telling artists to go out on their own.
Last week we blogged about giving away music as a promotional tool for artists.
We’re further writing about this because it’s becoming common practice. What is all this talk about just giving it away? Well, typically, artists who give away their music generally generate more income than those who don’t. Why? Simple, the general population loves free stuff! Once given a free CD, the consumer listens to it, likes it, and tells a friend. That friend then tells another friend, and so on and so forth. Exposure.
It’s all a part of the number one rule of music business, one that the record industry has forgotten: Hear, Like, Buy. In that order exactly.
Circulating free CDs allows the artist to reach a broader audience, creating a fan base, eventually resulting in sales and popularity! But it isn’t just the music industry that utilizes the “freebie” marketing strategy. Television can be live streamed on the Internet. Movies, music, video games; you name it, the Internet has it. A man by the name of Chris Anderson of the Wall Street Journal is convinced that people will pay to listen to live streamed music from their iPhones. Why? Well, if there is an application for the iPhone a consumer must purchase to listen to live streamed music, most consumers will do it. A growing number of people depend on their iPhones for all sorts of things, including the Internet. So, what does this mean for the general artist? What exactly are your rights? How do you protect your slice of the apple pie?
At Pro Soul, We help our artists build a growing audience, earn income even when giving music away, and avoid costly mistakes without giving up any of the rights to their music.
So, what can music industry executives learn from 19 year old musician Julia Nunes, getting more airplay than the last 20 bands that labels just sunk $2 million into trying to get on the radio?
BE REAL – it’s very easy to latch on to this story and root for the underdog, because she is — discovering her on your own, without a major push, is part of her appeal. But don’t pretend to be an indie if you are signed. Because once the word gets out, you are TOAST.
BE YOURSELF – Julia is not trying to be the next American Idol, and her fans appreciate that. She isn’t all dolled up and put on a pedestal; she has an honest, easy-to-grasp personality that makes her the best friend you wish you had. And that’s drawing a lot of girls and guys to her vids.
BE FUNNY – you don’t have to put on a clown nose and do magic tricks, but make people laugh and feel good about themselves, and they’re a lot more likely to forward your material to friends and come back to see what’s up in your world. Julia is comfortable in front of the camera, and her enthusiasm is very infectious.
BE CONSISTENT – don’t just post one video and expect the world to find out about you. But if you are consistent with your postings (and create good material), people will find out about you as word spreads. Used to be, you could coast on radio or video airplay until the next single. But these days, you gotta feed the monkeys to keep the momentum going.
BE ENGAGING – even though Julia is the performer and you are the audience, that doesn’t stop her from fielding questions every now and then and playing requests. She also keeps all of her channels open in order to receive emails from her various sites.
BE GOOD – believe it or not, being talented helps. As you can tell by the videos she has posted, there are a good number of covers as much as there are originals. As she finds her voice, gets her tour legs, and builds a larger audience by playing live shows, she will only grow stronger as a songwriter and a performer.
BE DIFFERENT – anyone can pick up a guitar and play in front of a webcam. That’s cool, but if you dig into her videos, you see how Julia has layered her own harmonies into the vids and chops up her videos with her doing more than just playing, so it definitely keeps the viewer always wondering what’s next. Don’t become a gimmick, but definitely differentiate yourself from the pack.
BE SIMPLE – hop on to her website, her MySpace page, her YouTube page, and you’ll notice they’re not flying at you with Flash animation and a million different activities. Yet all along the way, it’s easy to buy her tunes or contact her.
BE PATIENT – building an audience, building a repertoire, and building a history takes a loooong time. Julia has been posting videos for two years now, and as large as her audience may be, this is still just the beginning. Lots of labels have come a-callin’, but this is a marathon, not sprint.
This is a NINETEEN YEAR OLD girl writing her own songs and performing in front of her computer from her dorm room in Rochester, and getting millions of people to watch! By being honest and real.
Gee, that’s exactly the opposite of what major labels do with musicians… go figure.
We’ve been working for some time now on a new video that explains what’s been happening in the music industry and what Pro Soul Alliance is doing for artists.
This video attempts to look at what is happening in the music business, how we got to this point, and where things are going. It looks at how all this affects artists, and what artists need to do to become successful, while still keeping control of their career, and all their profits. It looks at how Pro Soul Alliance is one solution in assisting artists in this process. You can view it on our home page:
Many large companies these days seem to be fine with releasing videos using south park style animation, and voice overs from the developer using a $5 headset mic… We tried to do something a little better than that, putting some time and effort into it. Hopefully we achieved that.
That being said, this is still an early beta version of the video, and we’re working to improve it over time, so we would love your feedback and criticisms. Let us know if it helps explain where things are going and what we do clearly.