It’s 2013, a new year! We survived the impending end of the world, and a brave new world is ahead of us.
A new opportunity to get closer to that dream of success through your music, your art, your passion.

There’s one problem though. People don’t really care about your music.

We live in a time where there are not only increasing amounts of people releasing music due to the internet and home production tools, but endless distractions for people on all sides.
When music appreciation peaked in the 1980’s, people had little else besides a TV and their music player or stereo to distract them.
Now people have, in their hand, mobile internet, video games, video cameras, instant messaging, social networking, and endless super cool apps to keep them occupied.

This makes it increasingly difficult to get attention for your music and art.

More and more, to get people’s interest, you must have a great story!
THEN they will be open and interested to listen to the music.

People tell us all the time. ‘I want to promote my new album’
Well, people aren’t really interested in your album. They are interested in YOU, the artist!
This has been the case for many years now, and is the essence of how the new music industry works, so to be successful you must understand it, accept it and embrace it!

‘Well I don’t have much to write about’ is something we also hear. Well, Everyone has a great story, but most just don’t realize it.
Radio stations love to be able to give the 10 second explanation of why you stand out.

When was the last time you read a review about a band in your local newspaper that talked only about the technicalities of the music rather than what was sent to them in a press release?
They don’t and that is the disconnect and the reason publicists and managers exist.

You need to find the most interesting story for your project you possibly can and go with it to promote your work everywhere.
It’s the “he was discovered busking on the streets of NY and now has a top radio hit” story. ‘He had no job and went on to win The Voice even though he was the underdog next to the attractive young singers’. Adele’s breakup album. Taylor Swift’s love life. Lady Gaga’s behind the scenes songwriting career. Deadmou5′ disguise, the giant, electronic mouse head.
You need something that every newspaper reviewer wants to write about. The story every fan tells their friends when showing them your YouTube video. Gimmicks are ok if you really feel you have nothing; performing in costume or focusing on your weird instruments or hairstyle.

A great song helps, but great music with an amazing story is what really makes you memorable.

Accept it and you won’t have to work as hard to get your music heard.